Placing the equal housing opportunity slogan or logo in advertising reaching some geographic areas, but not others, could be discriminatory.

Placing the equal housing opportunity slogan or logo in advertising reaching some geographic areas, but not others, could be discriminatory.

• A. True
• B. False
• C. Only if the ad targets a protected class
• D. Only if the areas are in different states

Answer: (A)

Advertising must not convey a preference or limitation based on protected characteristics. Using the equal housing opportunity logo signals compliance, but if you tailor where an ad runs so it only reaches certain geographic areas, you can effectively steer or exclude people based on where they live. That kind of geographic targeting can amount to discrimination under the Fair Housing Act, even if nothing about the ad mentions a protected class. In short, restricting ads to specific areas can create a discriminatory effect, so placing the logo in ads that reach only some areas could be discriminatory.

Advertising must not convey a preference or limitation based on protected characteristics. Using the equal housing opportunity logo signals compliance, but if you tailor where an ad runs so it only reaches certain geographic areas, you can effectively steer or exclude people based on where they live. That kind of geographic targeting can amount to discrimination under the Fair Housing Act, even if nothing about the ad mentions a protected class. In short, restricting ads to specific areas can create a discriminatory effect, so placing the logo in ads that reach only some areas could be discriminatory.